Gregg Schwartz

Founder & Owner, Electronic Lifestyle Associates

Gregg Schwartz has been immersed in consumer electronics since 1985 — and it shows. He co-founded Electronic Lifestyle Associates in 2008 with a clear vision — to redefine the way technology integrates into the spaces where people live. So committed to that vision, he custom-designed his own Elmhurst home as a living showcase of everything ela stands for. Collaborating with clients while asking the targeted questions others don’t, Gregg and his team plan the work and work the plan — guiding every project across functional, aesthetic, and budgetary parameters from concept to completion, backed by concierge support and white glove service. Outside the office, you’ll find him fishing, following his favorite sports teams, and spending time with his wife Jenny and their two adult children.

Bradley Elliott

Since 1989, Bradley Elliott has been a fixture in the electronics industry. After relocating from Kansas City in 2005, Brad spent several years at a local home audio retailer before co-founding ELA with Gregg in 2007. His deep technical background includes a tenure at Winntech, where he rose from an over-the-road installer to VP of Sales, helping develop concept stores and audio switching systems for both automotive and residential markets. Today, Brad’s role at ELA is comprehensive, spanning full-system design, network management, and the final programming of complex residential and commercial systems. Off the clock, Brad is a dedicated automotive enthusiast. He has spent over a decade refining his 1987 BMW E30, a vintage track-prepped car powered by a 1995 E36 M3 engine.